We’re looking for a results-driven Assistant Marketing Manager to join our Loyalty Marketing team, focusing on increasing online presence of our Loyalty program.

The individual will play a key role in growing loyalty members and driving engagement through digital campaigns. This includes managing multi-channel campaigns across platforms like email, WhatsApp, social media, and digital ads. The ideal candidate will have strong digital marketing and content execution skills, with a basic understanding of CRM and personalization.

• Develop and scale Loyalty program digital presence across social media, performance marketing, and owned channels.
• Plan and execute digital loyalty campaigns to drive member acquisition, retention, and engagement using platforms like Instagram, Facebook, Google Ads, email, and WhatsApp.
• Work closely with creative teams to deliver engaging, platform-specific content tailored for various digital channels.
• Collaborate with BI and CRM team to understand customer segments and deliver personalized experiences across touchpoints.
• Collaborate with external brands to develop and execute large-scale promotional campaigns that drive visibility and engagement.
• Use customer insights to develop targeted campaigns that build stronger relationships and drive repeat behavior.
• Monitor and optimize campaign performance through KPIs such as engagement, CTR, ROAS, and conversion rates.
• Lead A/B testing on campaign creatives, messaging, and formats to improve outcomes.
• Partner with ecommerce, regional, and product teams to ensure campaign alignment and consistent customer experience.
• Support customer feedback loops in collaboration with CS teams and continuously improve the user journey across channels.
• Stay up to date on digital trends, platform updates, and emerging tools to inform strategy and execution.