Roles & Responsibilities:

• Develop and implement an integrated marketing plan to strengthen brand presence in local and regional markets.
• Monitor product performance in terms of sales, market share, and brand awareness, and take corrective actions when needed.
• Conduct regular market research to understand consumer preferences, nutritional trends, and purchasing behavior.
• Manage seasonal and promotional marketing campaigns in coordination with advertising and production agencies.
• Work closely with the product development team to launch new products aligned with market needs.
• Enhance product identity in terms of packaging, presentation, and marketing messages, consistent with the brand's image.
• Oversee promotional materials and point-of-sale displays, ensuring brand visual consistency.
• Coordinate with sales teams to align marketing goals with commercial objectives.
• Prepare analytical reports regularly to present performance insights and development recommendations.