ROLES & RESPONSIBILITIES

� 1. Business Development & Market Expansion

• Identify, develop, and convert new business opportunities across UAE and GCC markets for copper products

• Build a structured pipeline of target accounts across key industrial sectors including:

  • Cable manufacturing

  • Transformer and switchgear production

  • Busbar fabrication

  • Panel building

  • EPC contractors

  • Electrical OEMs

  • Industrial manufacturing and infrastructure projects

• Conduct regular market visits to identify new opportunities and strengthen market presence

• Expand customer base through proactive hunting, networking, and relationship building

� 2. Country Sales Ownership

• Own sales performance for assigned territory/market segment

• Achieve monthly, quarterly, and annual sales and margin targets

• Drive disciplined pipeline management from lead generation to order closure

• Ensure consistent market coverage through structured customer engagement

• Balance new business acquisition with existing account growth (hunting + farming model)

� 3. Key Account Management

• Manage and develop strategic accounts across industrial and electrical sectors

• Build long-term relationships with procurement heads, plant managers, technical buyers, and senior decision-makers

• Develop account growth plans focused on wallet share expansion and repeat business

• Ensure strong customer retention through proactive engagement and service excellence

� 4. Product Sales & Solution Selling

• Promote full copper product portfolio including:

  • Copper Rods

  • Copper Busbars

  • Copper Strips

  • Copper Wires

  • Copper Profiles

  • Copper Cathodes

• Understand customer technical requirements and align them with suitable product solutions

• Coordinate with internal technical teams to ensure correct product specification and customer satisfaction

� 5. Pricing, Negotiation & Commercial Closure

• Prepare and manage commercial offers in coordination with internal teams

• Lead negotiations with customers within approved pricing frameworks

• Ensure margin protection while remaining competitive in the market

• Handle deal closure efficiently with strong follow-up discipline

• Monitor LME-linked pricing trends and adjust customer communication accordingly

� 6. Sales Planning, Forecasting & Reporting

• Maintain accurate sales pipeline and opportunity tracking system

• Provide regular forecasts on expected sales, closures, and market trends

• Track lost business, pricing pressure, and competitor activity

• Ensure accurate reporting of daily/weekly/monthly sales activities

• Support management with market intelligence and demand insights

� 7. Cross-Functional Coordination

• Work closely with production, supply chain, logistics, finance, and customer service teams

• Ensure smooth execution from order placement to delivery

• Align customer expectations with production capability and delivery timelines

• Support credit control and collections coordination where required

� 8. Customer Retention & Market Intelligence

• Ensure high customer satisfaction through responsive communication and service support

• Monitor competitor activity, pricing trends, and market movements

• Identify new market opportunities and product applications

• Provide actionable feedback to senior management for strategic decision-making