Star Health Medical Center is looking for an experienced Digital Marketing Executive to lead our paid digital campaigns and organic content strategy across platforms including Google, Meta (Facebook/Instagram), Snapchat, and more. The candidate should be passionate about performance marketing and social media trends, especially in the healthcare space.

Key Responsibilities:

PPC Campaign Management (Google, Meta & Snapchat)

• Develop and manage pay-per-click campaigns across Google Ads, Facebook/Instagram Ads, and Snapchat Ads
• Plan location-based targeting and custom audience segmentation to drive high-quality leads
• Optimize bidding strategies, ad placements, and creative performance
• Monitor and improve KPIs like CTR, CPC, CPA, and ROAS
• A/B test visuals, headlines, and CTAs for better conversion outcomes

Social Media Management

• Plan and publish engaging content on Instagram, Facebook, Snapchat & more.
• Lead the creative team to design platform-specific content including reels, stories, and short videos
• Monitor trends, community feedback, and competitor activity to guide content direction
• Engage with followers, respond to DMs/comments, and manage the clinic’s social reputation

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and Snapchat Ads Manager to track campaign performance
• Prepare weekly/monthly reports with actionable insights
• Recommend optimizations based on performance and patient engagement

Campaign Coordination & Clinic Promotion

• Promote specialty services like Dermatology, Dental, Pediatrics, and Women’s Health via social campaigns
• Work with internal teams to support marketing for new doctor arrivals, events, seasonal promotions, and outreach programs
• Maintain consistent brand messaging aligned with healthcare regulations and clinic guidelines