Job Title: Digital Marketing Specialist

Location:Dubai, UAE
Reports to: Senior Marketing Manager

Role Overview

The Digital Marketing Specialist will be responsible for the end-to-end execution of lead generation campaigns, managing all technical, creative, and operational aspects. This includes tag and pixel management, landing page creation and optimization, ad setup, monitoring, and optimization across multiple platforms (Google, Meta, TikTok, and others as needed), as well as CRM and CMS management. The role will also lead WhatsApp and email marketing campaigns from start to finish, including audience segmentation, creative design, automation, and performance reporting. SEO skills, are highly preferred.

Key Responsibilities

1. Campaign Planning & Execution

• Plan, launch, and optimize multi-channel lead generation campaigns for both domestic and international audiences.
• Manage tracking infrastructure, including tag/pixel implementation and data accuracy.
• Create and optimize landing pages for maximum conversions.
• Design and execute campaigns on Google Ads, Meta Ads, TikTok Ads, and other emerging platforms as needed.

2. CRM & Website Management

• Maintain and update leads, pipelines, and workflows in the CRM to ensure seamless sales handover.
• Manage and update content on the website CMS, ensuring alignment with brand and SEO guidelines.

3. Creative Development

• Design social media posts, ad creatives, and email templates in alignment with Artha’s brand guidelinesArtha Brand Guidelines ….
• Edit promotional videos and reels for campaigns, events, and property launches.

4. SEO & Analytics

• Implement on-page and off-page SEO strategies to improve organic rankings.
• Monitor, analyze, and report on campaign performance, providing actionable insights for optimization.

5. Collaboration & Coordination

• Work closely with the marketing, sales, and agency teams to align campaigns with project objectives.
• Support marketing events with digital pre-launch and follow-up campaigns.

6. WhatsApp & Email Marketing

• Develop and execute WhatsApp and email marketing campaigns end-to-end, from strategy to delivery.
• Segment audiences and personalize messaging for maximum engagement.
• Set up automation sequences for nurturing and re-engagement.
• Track performance metrics and optimize campaigns based on results.