Job Description

Key Responsibilities:
a. Marketing Campaigns

• Plan and execute multi-channel marketing campaigns across email, social media, web, and paid media to drive brand awareness and lead generation.
  
• Analyze campaign performance metrics and optimize strategies for maximum engagement and ROI.
  
• Support SEO & SEM initiatives, ensuring content is optimized for visibility and rankings.
  

b. Content & Digital Marketing

• Develop and edit engaging content for blogs, social media, email newsletters, and website updates.
  
• Coordinate with designers and content creators to produce marketing assets, including graphics, videos, and presentations.
  
• Manage and grow social media presence on LinkedIn, Facebook, and other relevant platforms.
  

c. Event & Webinar Marketing

• Plan and execute webinars and industry events, ensuring high participation and brand positioning.
  
• Support the sales team with event collateral, landing pages, and follow-up strategies.
  
• Manage event promotion and post-event engagement communication.
  

d. Brand & Lead Generation Support

• Assist in developing marketing automation workflows and lead nurturing campaigns.
  
• Manage and maintain email marketing lists, segmentation, and campaign performance tracking.
  
• Conduct market research and competitor analysis to identify trends and opportunities.
  

Requirements Qualifications & Skills

• 2-3 years of experience in B2B marketing, digital marketing, or content marketing, preferably in technology, ERP, or IT sectors.
  
• Strong experience in email marketing, social media management, and content creation.
  
• Knowledge of marketing automation tools and analytics platforms like Google Analytics.
  
• Familiarity with SEO & SEM.
  
• Excellent copywriting and communication skills with attention to detail.
  
• Experience with graphic design tools (Canva, Adobe Suite) is a plus.
  
• Ability to analyze marketing metrics and provide data-driven recommendations.
  
• Self-motivated, creative thinker with a passion for marketing and brand storytelling.