Job Type
Full-time
Work Type
On-Site
Location
Riyadh, Saudi Arabia
Experience
4 - 6 years
- Marketing Strategy Development:
- Develop and implement marketing strategies tailored to the F&B industry, aimed at increasing brand awareness, customer loyalty, and product sales.
- Collaborate with the product development and sales teams to create campaigns for new menu items, seasonal promotions, and special offers.
- Brand & Product Promotion:
- Plan and execute marketing campaigns to promote new food and beverage offerings, including social media promotions, in-store signage, and email newsletters.
- Manage partnerships with food influencers, bloggers, and local F&B communities to enhance brand visibility.
- Digital Marketing & Social Media:
- Oversee social media platforms, including Instagram, Facebook, and TikTok, ensuring regular engagement with followers and the creation of visually appealing and appetizing content.
- Develop social media campaigns around food trends, special events, or product launches to drive customer interaction and sales.
- Optimize the company’s website and online ordering platforms for customer experience and SEO, ensuring that our F&B products are easily accessible.
- Content Creation:
- Create compelling content, such as food photography, videos, and blogs, that highlight the unique aspects of our menu, culinary process, and dining experience.
- Work closely with the creative team to design eye-catching promotional materials for in-store and digital marketing efforts.
- Customer Engagement & Loyalty Programs:
- Develop and manage customer loyalty programs, working to increase repeat business and brand loyalty.
- Use customer feedback and data insights to refine marketing strategies and improve customer satisfaction.
- Market Research & Trends:
- Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities and adjust strategies accordingly.
- Analyze industry-specific trends, such as new diet movements or popular cuisines, to inform product development and marketing campaigns.
- Performance Analytics:
- Track the performance of marketing campaigns using tools such as Google Analytics, Hootsuite, or HubSpot, and generate reports on KPIs like customer engagement, social media growth, and sales conversions.
- Use data-driven insights to continuously improve marketing efforts and suggest new approaches based on customer behavior.
- Collaboration with Sales & Operations:
- Work closely with the sales and operations teams to ensure marketing initiatives align with sales targets and operational capacities.