Role Purpose:

The In-Store Sales Associate is responsible for delivering exceptional customer service, driving sales performance, and representing the brand values of Carter & White. The role focuses on achieving sales targets, maintaining store standards, and building long-term customer relationships.

Key Responsibilities

1. Sales & Customer Experience

• Welcome and engage customers in a professional, courteous, and brand-aligned manner.

• Understand customer needs and provide personalized product recommendations.

• Achieve individual and store sales targets, KPIs, and conversion goals.

• Upsell and cross-sell products while maintaining an authentic luxury experience.

• Handle customer inquiries, complaints, and after-sales service efficiently.

2. Product Knowledge & Brand Representation

• Maintain strong knowledge of products, pricing, promotions, and brand storytelling.

• Communicate product features, benefits, and care instructions clearly to customers.

• Represent the brand image, values, and standards at all times.

3. Store Operations

• Process sales transactions accurately through the POS system.

• Ensure cash handling procedures are followed and discrepancies are reported immediately.

• Support opening and closing procedures as per store guidelines.

• Assist in receiving, checking, tagging, and displaying merchandise.

4. Visual Merchandising & Store Standards

• Maintain high standards of store cleanliness, organization, and visual merchandising.

• Ensure products are displayed according to brand guidelines and seasonal layouts.

• Replenish stock on the shop floor and ensure correct pricing and tagging.

5. Inventory & Stock Control

• Assist with stock counts, cycle counts, and inventory audits.

• Report low stock levels, damages, or discrepancies to the Store Manager.

• Ensure proper handling and storage of merchandise to prevent loss or damage.

6. Teamwork & Communication

• Work collaboratively with the Store Manager and team members to achieve store goals.

• Attend training sessions, briefings, and performance reviews.

• Follow all company policies, procedures, and operational guidelines.

7. Compliance & Security

• Adhere to company security, health & safety, and loss-prevention policies.

• Ensure compliance with company standards and local regulations.