Responsible for supporting business growth through data analyses, timely and effective communication with relevant stakeholders and recommending actions to meet the POP objectives.

• Drive the analyses and provide meaningful insights to monitor business progress.
• Support the Sales management in communication of the sales targets/business priorities to the sales team in a timely and effective manner
• Maintain and update the core distribution and merchandising guidelines by Principal/by Outlet Type
• Plan, communicate and track in market activities in coordination with the Internal and external stakeholders. Participate in the collaborative monthly forecasting.
• Evaluate and identify market trends by way of competitor tracking- pricing, promotions, opportunities etc and communicate the observations to the concerned managers
• Post evaluation of promotional activities
• Analyse and provide recommendations/ action plans based on retail audit reports
• Prepare and actively participate in the Principal & Customer Business reviews
• Support new business development initiatives through market/price/competition surveys and volume estimates