Role OverviewWe’re looking for a Revenue & Performance Marketing Specialist to drive measurable revenue growth by leading the execution, optimization, and analysis of our paid marketing efforts. This role focuses on both D2C customer acquisition and B2B lead generation—targeting retail partners, resellers, and distributors who can carry Ladeena’s product line.You'll manage cross-platform campaigns, align with content and analytics teams, and integrate both paid media insights and SEO performance data into campaign decisions to maximize effectiveness.Key ResponsibilitiesCampaign Strategy & ExecutionPlan, launch, and manage paid campaigns across:Meta (Facebook/Instagram), Google, TikTok, LinkedIn, WhatsApp, Email, and Affiliate PlatformsDevelop funnel strategies to:Acquire D2C customers through lead generation and retargetingAttract B2B partners (resellers, retailers, and distributors)Conduct structured A/B testing on creatives, copy, targeting, and landing pagesBuild and manage segmented audiences based on ICP, behavior, and intentDemand Generation, ABM & SEO AlignmentExecute personalized campaigns targeting high-value B2B accounts (Tier 1)Retarget ABM and website visitors with relevant content (e.g., case studies, product specs)Incorporate SEO insights into campaign strategy—including keyword trends, search intent, and content optimization—to improve quality scores, landing page relevance, and organic-push alignmentPartner with the content and web team to ensure paid efforts and SEO strategies are aligned and mutually reinforcingContent & Event AmplificationPromote content assets (e.g., webinars, blogs, influencer collaborations) via paid mediaSupport retail and brand activation events with targeted campaignsEnsure campaigns and content leverage top-performing keywords and are optimized for discoverability and conversionBudget Management & OptimizationAllocate and monitor campaign budgets across platforms to maximize ROAS and minimize CACAdjust bids, creatives, and targeting based on performance dataEnsure campaigns stay within budget while supporting top and bottom-funnel goalsAnalytics, Insights & ReportingUse tools like Google Analytics, HubSpot, Mixpanel, and Salla to:Track KPIs: CTR, ROAS, CAC, CPL, funnel conversion, LTVAnalyze platform and e-commerce performance dataIntegrate SEO performance data (e.g., search traffic, keyword rankings, bounce rates) into reporting for more holistic visibilityBuild and deliver weekly and monthly reports with recommendations to optimize acquisition and retentionSuccess Metrics (KPIs)Direct revenue growth from paid campaignsROAS and CAC performanceQualified B2B leads from retailers and resellersContent and SEO engagement metrics (CTR, time on page, keyword traffic)Funnel conversion rates and budget efficiency