Senior Digital Marketing Specialist
Tho5or
Location
Riyadh, Saudi Arabia
- Develop and execute data-driven digital marketing strategies that align with business goals and drive measurable results.
- Analyze digital performance metrics using tools like Google Analytics to continuously optimize campaigns and enhance ROI.
- Lead cross-functional teams in the creation and implementation of integrated marketing campaigns across multiple digital channels.
- Manage paid media budgets and optimize ad spend across platforms like Google Ads and Facebook Ads for maximum effectiveness.
- Conduct thorough market research to identify trends, opportunities, and competitive positioning to inform campaign strategies.
- Create high-quality, engaging content for various digital platforms, ensuring brand consistency and voice.
- Utilize SEO best practices to enhance organic search visibility and drive traffic to the company’s digital assets.
- Stay updated on the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
- Mentor junior team members and provide training on digital marketing best practices and tools.
- Collaborate with sales and product teams to align marketing initiatives with customer needs and product offerings.
