•Cultivate and expand strategic relationships with key retail accounts across Saudi Arabia. • Lead contract negotiations and business development initiatives to drive growth. • Develop and execute joint Sales and marketing plans covering promotions, launches, and in-store visibility in the assigned territory and channels. • Inspire and guide merchandisers to deliver flawless execution. • Monitor sales performance, forecast accuracy, enhance brand visibility through smart pricing, strong availability, and impactful shelf presence. • Collaborate cross-functionally with supply chain, finance, administration and marketing teams to align market goals.