Develop and implement digital marketing strategies aligned with retail business goals and execute data-driven digital marketing campaigns that increase brand awareness and drive customer engagement.
Utilize SEO best practices to optimize website content and improve organic search rankings through keyword research and on-page strategies.
Manage and optimize campaigns across Google Ads, Meta (Facebook /Instagram) and other digital platforms.
Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite & CRM Platforms to refine strategies and enhance ROI.
Manage and grow social media presence across platforms by creating engaging content that resonates with target audiences.
Develop email marketing campaigns, segmenting lists, and employing A/B testing to improve open and conversion rates.
Collaborate with cross-functional teams to create cohesive marketing strategies that align with overall business goals.
Stay current with digital marketing trends, technologies, retail consumer behavior and competitor activities to ensure innovative approaches are implemented.
Conduct competitor analysis and market research to identify new opportunities and keep the brand competitive.
Collaborate with merchandising and sales teams to align digital digital promotions with-in store activities.
Prepare detailed reports on campaign performance and provide actionable insights to stakeholders for continuous improvement.
