- Develop and execute innovative digital marketing campaigns across various platforms to enhance brand visibility and engagement.
- Analyze and interpret key performance metrics to optimize ongoing campaigns and improve overall digital strategy.
- Manage social media accounts, crafting engaging content that resonates with target audiences and drives user interaction.
- Conduct thorough market research to identify trends, customer preferences, and competitor strategies that inform marketing decisions.
- Collaborate with design and content teams to produce compelling visuals and copy that align with brand messaging and objectives.
- Implement SEO best practices to enhance website traffic and improve search engine rankings for targeted keywords.
- Utilize PPC advertising strategies on platforms like Google Ads and social media to drive targeted traffic and achieve ROI goals.
- Oversee email marketing initiatives, including list segmentation, campaign creation, and performance analysis to maximize open and conversion rates.
- Stay updated on digital marketing trends, tools, and technologies to continuously refine skills and strategies.
- Assist in budgeting and forecasting for digital marketing initiatives, ensuring effective allocation of resources.
