Social Media Plan and execute a monthly content calendar (Instagram, TikTok, Snapchat, X, Facebook) Create and publish engaging content (offers, before/after, reels briefs, reviews, etc.) Manage comments, DMs, and customer inquiries professionally Coordinate with photographer/designer/editor as needed Track and report monthly growth, reach, and engagement insights Paid Ads & Performance Marketing Plan, launch, and optimize paid campaigns on Meta (IG/FB), Google Ads, and Snapchat Generate quality leads and bookings through optimized targeting & budgets Set up conversion tracking and measure ROAS Manage Google Business Profile and improve local SEO & reviews Prepare weekly/monthly performance reports with data-driven recommendations