The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and brand online. The ideal candidate will have hands-on experience in digital marketing, analytics, and e-commerce, with a strong understanding of the consumer electronics market.

Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across channels including social media, email, search engines, and display advertising. 

• Manage and grow the company’s online presence, including website content, SEO/SEM strategies, and social media platforms. 

• Analyze campaign performance using analytics tools and provide actionable insights to improve ROI. 

• Collaborate with internal teams and external agencies to create engaging content, product launches, and promotional campaigns. 

• Stay updated with the latest trends in digital marketing, consumer behavior, and technology in the electronics sector. 

• Support e-commerce initiatives and online sales strategies, including paid campaigns and conversion rate optimization. 

• Monitor competitor activities and provide recommendations to maintain a competitive edge in digital presence.