Drive sales growth within the down-trade channel by executing strategic plans and achieving set targets, focusing on volume and value.
Develop and maintain strong relationships with key down-trade distributors and retailers to ensure product availability and optimal shelf space.
Analyze sales data and market trends to identify opportunities for growth, optimize promotions, and improve product placement in the down-trade segment.
Manage and mentor a team of sales representatives, providing guidance, training, and performance evaluations to enhance their effectiveness.
Oversee the implementation of trade marketing activities, including in-store promotions, point-of-sale materials, and merchandising strategies.
Monitor competitor activities and market dynamics within the down-trade channel to adjust strategies and maintain a competitive edge.
Manage the sales budget effectively, controlling expenses and maximizing return on investment for all down-trade sales initiatives.
Collaborate with the marketing team to develop and implement tailored campaigns for the down-trade market, ensuring brand visibility and engagement.
Ensure adherence to company policies and procedures, including sales processes, pricing strategies, and ethical business practices.
Prepare and present regular sales reports, forecasts, and performance analyses to senior management, highlighting key achievements and areas for improvement.
