Market Analysis Monitoring global and local travel trends to identify new marketing opportunities and popular destinations. Plan Development Developing monthly and quarterly marketing strategies and plans to boost sales of travel packages and trips. Budget Management Managing the dedicated marketing budget for advertising campaigns and ensuring the highest Return on Investment (ROI). II. Digital Marketing & Campaigns Paid Campaigns Planning, launching, and monitoring all Paid Per Click (PPC) advertising campaigns (Google Ads, Meta Ads, etc.) to increase direct bookings. Social Media Management Overseeing the creation and scheduling of engaging, high-quality content (photos, videos, stories) across all company accounts (Instagram, X, TikTok, Snapchat) to inspire travel. SEO Working on optimizing website content to rank higher in search results related to travel and tourist destinations. III. Content and Promotion Content Creation Writing compelling advertising copy and engaging descriptions for travel packages that clearly articulate the company's value proposition. Visual Documentation Coordinating with designers and photographers to produce high-quality visual and video materials for trips and services. Experiential Marketing Capturing and transforming successful customer experiences into promotional content (customer testimonials, travel stories). IV. Analysis and Reporting Performance Measurement Using analytics tools (e.g., Google Analytics) to measure campaign effectiveness and conversion rates. Periodic Reports Preparing detailed reports on campaign results, analyzing visitor behavior, and providing clear recommendations for continuous improvement. V. Relations and Coordination Internal Collaboration Closely coordinating with the sales and reservations team to ensure a smooth transition from lead generation to confirmed booking. Partnerships Building relationships with travel influencers and partner travel agencies to increase brand awareness and reach.