1) Digital Marketing & Social Media Management

· Create and manage content calendars for Instagram, TikTok, Facebook, LinkedIn

· Keep all online platforms updated (Google Maps, TripAdvisor, Zomato, Talabat, Deliveroo, etc.)

· Plan, schedule, and analyze ads and promotions

· Respond to online reviews and customer inquiries promptly

2) Strategy & Planning

· Develop and present a monthly marketing plan for each brand (LAROPE, PKNK, AYVA, SIZL, etc.)

· Plan launch campaigns, winter/summer menus, and holiday promotions

· Study competitor marketing and propose action plans

· Track performance through KPIs (reach, engagement, conversions, ROI)

3) Government & Pop-Up Outreach

· Identify and apply for high-traffic pop-up opportunities (Darya, Al Hosn, Global Village, Liwa, etc.)

· Contact government entities, tourism boards, and event organizers for kiosk and vending approvals

· Coordinate legal paperwork, stand setup, and operations with internal team

4) Certification & Awards

· Take full responsibility to apply for and manage:

· Michelin Guide recognition

· Haute Grandeur Global Awards

· Gault & Millau, Time Out Awards, and others

· Prepare documentation, brand profiles, and follow up with organizers

5) Travel & Tourism Partnerships

Establish relationships with:

· Travel agencies

· Hotel concierge teams,

· City tour operators,

· Corporate travel planners

· Catering menus

· Offer packages

· Commission-based deals

6) Photography, Menu & Visual Assets

· Plan photoshoots and videos for social and delivery platforms

· Ensure all menu photos, posters, and brand visuals are up to date

Coordinate with graphic designers or freelancers when needed

7) Catering Sales & B2B Deals

· Approach government offices, private companies, and embassies to secure catering orders

· Share menus, samples, and close deals for:

· Corporate lunches

· Event catering

· Private and government functions

· Maintain and grow a database of regular clients

8) Reporting & Coordination

Submit weekly reports on:

· Social media growth & performance

· Campaign outcomes

· Sales leads and B2B partnerships

· Government outreach and kiosk statuses

· Work closely with the Owner, Operations, and Kitchen teams to ensure marketing reflects actual offerings

9) Ownership & Professionalism

· Represent the brand with professionalism in all external dealings

· Stay updated on UAE food trends, events, and awards

· Think creatively, act independently, and take full ownership of targets

10) Accountability

· This position carries full responsibility for sales growth, online presence, and brand exposure.

· Performance is measured by lead generation, activations secured, partnerships built, and increased revenue across all channels.