Do you have extensive experience as a Marketing Manager in the UAE real estate brokerage industry—with a track record of leading successful strategies and delivering measurable results?

If yes, then this role is for you!

A Leading real estate agency in Dubai seeking a strategic and results-focused Marketing Manager to lead our marketing operation. The ideal candidate will have a minimum of 5 years' experience in a senior marketing role within the UAE real estate brokerage sector. This position requires a confident professional who can independently craft and execute effective marketing strategies that boost lead generation, elevate brand visibility, and support sustained business growth.

1. Marketing Strategy – Real Estate

Develop and implement marketing strategies targeting both off-plan and ready property sales, locally and internationally.

Design audience-targeting strategies for both organic and paid campaigns across local and international markets.

Create and execute brand awareness initiatives aimed at both UAE-based and global audiences.

Coordinate closely with the Head of Sales to ensure alignment between marketing efforts, inventory priorities, and market dynamics.

Continuously update marketing tools including brochures, banners, email templates, and pitch decks.

2. Content Management – Social Media

Plan and manage content calendars; create engaging and relevant content across major platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).

Lead both organic and paid social media campaigns to generate qualified leads and boost brand engagement.

Oversee community interaction and respond to inbound inquiries via social channels.

Collaborate with designers, videographers, and content creators to ensure visual materials align with strategic objectives.

3. Performance Marketing – Digital Channels

Launch and manage performance-based campaigns across Google, Meta platforms, TikTok, and major property portals (e.g., Property Finder, Bayut).

Optimize campaign performance through strategic adjustments in targeting, budget allocation, and lead quality metrics.

Enhance website landing pages and digital funnels to drive stronger conversion rates.

Ensure all digital content adheres to SEO best practices for maximum visibility.

4. Branding, Collateral & Internal Communication

Maintain consistency in branding across all digital and print communication channels.

Develop and regularly update marketing materials such as brochures, roll-ups, email templates, and presentations.

Support internal initiatives by designing branded communication tools to foster employee engagement.

5. Reporting & Insights

Utilize platforms such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and TikTok Business to monitor key performance indicators.

Collaborate with the sales team to evaluate lead quality through CRM systems and refine audience targeting.

Provide comprehensive weekly and monthly performance reports, offering actionable insights and strategic recommendations.