Achieve assigned sales targets (volume and value) across territories, brands, and channels.

Expand market coverage by retaining existing customers and acquiring new outlets.

Support new product launches by ensuring strong distribution, visibility, and sales performance.

Maximize product visibility by placing company assets (e.g., chillers, displays) in prime outlet locations.

Follow route plans to service all customers efficiently and maintain consistent operations.

Keep customers informed about promotions, new products, pricing updates, and stock availability.

Coordinate daily with the supply chain team to ensure timely order processing and delivery.

Build strong customer relationships through structured sales calls and excellent service.

Execute merchandising standards, including proper product display, use of POS materials, FIFO practices, and planogram compliance.

Monitor and report on customer feedback, competitor activity, and product performance to support business decisions.

Ensure completion of required documentation and customer approvals.

Adhere to daily administrative processes to maintain smooth sales operations.