• Identify and develop new business opportunities in IT / Low Current / ELV / ICT / Telecom sectors

• Drive sales for ICT, ELV, and low current systems including structured cabling, access control, CCTV, IP telephony, AV systems, fire alarms and physical Security Solutions & access security.

• Identify potential clients, build strong relationships, and understand their technical and business needs to offer tailored solutions.

• Coordinate with presales and technical teams to prepare bids, proposals, and pricing for tenders and RFQs.

• Analyze market trends, competitor offerings, and customer feedback to refine sales strategies

• Work closely with technical, project, and executive teams to ensure alignment between client expectations and solution delivery.

• Compliance & Standards: Ensure sales strategies align with local regulations and industry standards

• Ensure all commitments made to clients are fulfilled on time

• Monitor project status under assigned accounts

• Follow up on LPO issuance, invoice submission, and payment collection

• Maintain strong professional relationships with clients

Achieve assigned sales and revenue targets