Market Expansion & Opportunity Identification

• Identify and develop new trading opportunities across Africa

• Analyse market demand, pricing, and competitive landscape

• Source profitable product opportunities aligned with group strategy

Distributor Development

• Identify, approach, and onboard reliable distributors across key African markets

• Build long-term partnerships and manage distributor performance

• Expand distribution for:

• Beer

• RTDs

• Other FMCG brands within the group

Network & Relationship Management

• Leverage existing contacts and network within Africa to drive sales

• Build relationships with importers, wholesalers, and key buyers

• Represent the business in negotiations and key deals

Sales Execution

• Negotiate pricing, volumes, and commercial terms

• Work closely with internal teams (logistics, finance, marketing)

• Ensure smooth execution of orders and repeat business

Reporting & Performance

• Provide regular updates on:

• Market opportunities

• Sales pipeline

• Distributor performance

• Deliver against agreed revenue and growth targets