Lead and manage the full sales team (Sales Reps + Promoters)

Drive primary & secondary sales across:

• Hypermarkets

• Supermarkets

• Grocery / Traditional Trade

Achieve monthly and annual sales targets

Negotiate listings, promotions & commercial terms with key accounts

Develop route plans and optimize van sales performance

Monitor promoter productivity inside hypermarkets

Ensure product availability, visibility & merchandising standards

Control receivables and ensure timely collections

Analyze competitor pricing & market trends

Prepare monthly sales performance reports for management