The Role of Senior Commercial Director:

The Cluster Commercial Director is responsible for leading the commercial strategy across the portfolio of hotels and pre opening projects, ensuring strong revenue performance, effective market positioning, and seamless collaboration with all key stakeholders. The role drives leadership across Revenue, Sales, Marketing, PR, and Commercial Systems while developing talent, strengthening internal capabilities, and maximizing business opportunities across priority markets. This position requires cross departmental alignment, clear communication with ownership and senior leadership, and the ability to manage multiple priorities in a fast paced environment. The role requires expertise in various areas as follows:

1) Leadership:

• Lead, coach, and develop a strong commercial team with a focus on internal talent growth.
• Organize and guide senior commercial functions (Revenue, Marketing, Systems, Creative).
• Build trust and strong relationships with Ownership, Home Office, Egypt commercial team, and hotel leaders.
• Communicate clear strategies for operating and pre opening hotels to stakeholders.
• Collaborate effectively with GMs, Finance, and Operations to achieve KPIs and financial goals.
• Manage high pressure situations, conflicting priorities, and complex negotiations.

2) Maximize Hotel Revenue Management:

• Deep understanding of business mix, pricing, positioning, and seasonality.
• Strategic oversight of revenue management and commercial models for all hotels.
• Lead revenue generation culture and support analytical, data driven decision making.

3) Marketing and Public Relations:

• Set the strategic marketing vision for the destination and hotel portfolio.
• Lead commercial planning, budgeting, and cross property synergies.
• Provide strategic direction to PR and Communications, ensuring clear messaging and strong market presence.
• Analyse competitive landscape to grow market share and strengthen luxury positioning.
• Understanding of PR and social media value and ability to guide destination level PR efforts.

4) Sales:

• Provide strategic vision for sales deployment and resource optimization across hotels.
• Understand the impact of direct sales activities on performance.
• Guide Commercial Directors in sales team management, performance, and goal achievement.
• Strong understanding of client relations, travel partners, and strategic accounts.