- Conduct comprehensive keyword research to identify high-traffic opportunities that align with the company's offerings.
- Optimize website content, meta tags, and images to enhance on-page SEO and improve organic search rankings.
- Develop and implement technical SEO strategies, including site architecture, mobile optimization, and load speed improvements.
- Analyze website performance using tools like Google Analytics and Search Console, providing actionable insights to enhance user experience.
- Create and manage targeted backlink strategies to increase domain authority and organic reach effectively.
- Collaborate with content creators to ensure SEO best practices are incorporated into blog posts, articles, and other content formats.
- Monitor industry trends and algorithm updates, swiftly adapting strategies to maintain competitive advantage.
- Perform regular site audits to identify and rectify SEO issues, ensuring compliance with best practices.
- Participate in cross-functional teams to align SEO goals with overall marketing strategies and business objectives.
- Prepare detailed reports on SEO performance, presenting findings and recommendations to stakeholders.
