Develop and execute engaging content strategies for social media platforms including Instagram, Facebook, TikTok & Linked-In that align with brand objectives and target audience preferences, ensuring a consistent brand voice.

Create and curate high-quality, original content, including written posts, articles tailored to retail audiences.

Manage social media channels, scheduling posts, and monitoring engagement metrics to optimize content performance and audience reach.

Conduct thorough research on industry trends, competitor activities, and audience insights to inform content creation and strategy.

Collaborate with the marketing team and other stakeholders to ensure content aligns with overall marketing campaigns and brand messaging.