Develop and execute engaging content strategies for social media platforms including Instagram, Facebook, TikTok & Linked-In that align with brand objectives and target audience preferences, ensuring a consistent brand voice.
Create and curate high-quality, original content, including written posts, articles tailored to retail audiences.
Manage social media channels, scheduling posts, and monitoring engagement metrics to optimize content performance and audience reach.
Conduct thorough research on industry trends, competitor activities, and audience insights to inform content creation and strategy.
Collaborate with the marketing team and other stakeholders to ensure content aligns with overall marketing campaigns and brand messaging.
Write product descriptions, promotional copy and campaign messaging for digital channels.
Stay updated on the latest social media trends, platform updates, and best practices to maintain a competitive edge.
Respond to comments and messages promptly and professionally, fostering a positive online community and addressing customer inquiries.
Optimize content for search engines and social media platforms, including the use of relevant keywords and hashtags.
Manage and maintain content calendars to ensure consistent and timely content delivery across all social media channels.
