Key Responsibilities:

· Develop and execute a social media strategy that aligns with our overall marketing goals.

· Manage and create engaging content for various social media platforms.

· Manage and analyse social media advertising campaigns to track performance, measure ROI, and identify areas for improvement.

· Engage with followers and build a strong brand community on social platforms.

· Develop and oversee influencer strategies and manage social media campaigns.

· Monitor social media channels and respond to comments and feedback in a timely and professional manner.

· Stay up to date with the latest trends and developments in social media and optimize strategies to drive growth.

· Analyse engagement and competition data to identify trends in customer interactions.

· Plan and maintain robust social media calendars to build and sustain the online community.

· Identify and collaborate with influencers and content creators to reach new audiences.

Requirements:

· 3+ years of proven work experience as a Social Media Manager or similar role

· Bachelor’s Degree in Marketing, Digital Marketing, Advertising or a related field

· Proven experience in developing and managing social media strategies.

· Solid knowledge of social media platforms and their specific requirements for content creation and engagement.

· Strong understanding of social analytics tools

· Strategic thinker with a creative mindset and a passion for innovation

· Proficiency in using design and editing tools such as Photoshop, Illustrator and video editing software.

· Excellent team player with the ability to build relationships and collaborate across various disciplines.

· Excellent written and verbal communication skills

· Preferably experienced in hospitality or FMCG sectors

· Exceptional negotiation skills with a proven ability to resolve conflicts.

· Ability to work independently and as part of a team.