- Develop and implement creative social media strategies that align with brand objectives, utilizing data-driven insights to maximize engagement.
- Create, curate, and manage published content across various platforms, ensuring brand consistency and voice in every post.
- Analyze social media metrics and performance data to optimize campaigns, providing regular reports and actionable insights to stakeholders.
- Engage with the online community by responding to comments, messages, and mentions timely, fostering positive relationships with followers.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging and promotions across all channels.
- Stay updated on industry trends, emerging platforms, and best practices to keep the brand ahead of the curve in social media innovation.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking to achieve desired ROI.
- Conduct competitive analysis to benchmark social media performance against industry leaders and adjust strategies as necessary.
- Develop and maintain a content calendar to streamline posting schedules, ensuring timely and relevant content delivery.
- Train and mentor junior team members on social media best practices and emerging trends, fostering a culture of continuous learning.
