- Develop and implement a comprehensive social media strategy aligned with the overall marketing goals to drive brand awareness and engagement.
- Analyze social media metrics and trends to optimize content performance, ensuring strategies are data-driven and results-oriented.
- Create and curate compelling content tailored to each platform, leveraging storytelling techniques to resonate with the target audience.
- Collaborate with cross-functional teams, including marketing, sales, and design, to ensure cohesive messaging and branding across all channels.
- Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in social media initiatives.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance analytics to maximize ROI.
- Engage with the online community, responding to comments and messages promptly to foster brand loyalty and customer relationships.
- Conduct regular audits of social media accounts, ensuring branding consistency and adherence to best practices.
- Train and mentor junior team members on social media strategies and tools, fostering a culture of continuous learning.
- Stay updated on emerging social media platforms and technologies, evaluating their potential impact on the brand's digital presence.
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