Sports Marketing Manager EMC Purpose & Overall Relevance for the Organization: Responsible for the development and implementation of Al Ahly, FAF & Individual Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow sports in NA through identifying new partners. Manage Al Ahly, FAF & athletes relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on NA s sports. Key Responsibilities: • Position and leverage adidas with the best symbols and programs in North Africa to grow the market share in country. • Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with Al Ahly, FAF & athletes on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of Al Ahly, FAF & athletes contract, travel with Al Ahly & FAF, network with sporting & marketing areas, etc. • Work as the key interface between Al Ahly, FAF & athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more. • Develop, manage, and execute activation plans for strategic Al Ahly, FAF & athletes product launches and identified moments that will strengthen relationships and grow business. • Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels. • Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers. • Ensure team members are maximizing revenue streams with Al Ahly, FAF & athletes. • Manage the detailed budget of Al Ahly, FAF & athletes. • Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances. • Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy. KPI s: • MWB compliance, Control & Savings. • Responsible for Partner Activation - Al Ahly, FAF & athletes. • Top Clubs & Feds shoe count & current pack • Attack Plan effectiveness (% vs Plan) • Feds & Clubs (% of benefits from contract activated vs Contract) • Al Ahly & FAF P&L and Growth of Performance Categories Market Share within EMC. • Partner satisfaction • Demand Promo: responsible for all VIK process • Compliance (CAFs, Budget deviation, expenses, others) • Leadership, New Ideas & Projects Key Relationships: • Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes). Knowledge, Experience and Capabilities • Extensive knowledge of football, running, training and North Africa sporting landscape. • Ability to build and maintain relationships. • Ability to network, influence and utilize internal and external resources. • Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills. • Good oral, written, and presentation communication skills in both English and Arabic, French as a plus. Required Education and Experience / Minimum Qualifications: • University degree in business, ideally with sport industry, marketing and sales focus. • Ideally a sports-related master's degree • Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company. • Fluent written and spoken Arabic & English skills.
