Strategic Duties1. Trade Marketing Strategy Development:· Develop and implement trade marketing strategies specifically   tailored to the ARF product category.· Collaborate with cross-functional teams (Sales, Marketing,   Supply Chain) to align trade marketing initiatives with overall business   objectives.· Identify opportunities for channel growth and new trade   initiatives in line with category goals.2.  Category Management:· Analyze sales data, customer insights, and market trends to   optimize product placement, promotions, and pricing strategies in the ARF product   category.· Work closely with the category/brand management team to ensure   the alignment of trade strategies with category/brand needs.· Manage the product life cycle, including product launches,   end-of-life, and seasonal promotions.· Ensure timely delivery of promotional materials and ensure   compliance with brand guidelines.3. Channel Marketing:· Develop channel-specific marketing plans to ensure optimal   product placement and visibility in supermarkets, hypermarkets, large   groceries, mini markets, small groceries, wholesales stores, Discount stores   and horeca channel.· Execute retail activation programs such as in-store displays,   point-of-sale (POS) materials, loyalty programs, sampling, and promotions.· Collaborate with key retail customers to drive joint marketing   initiatives.· Work closely with key account managers/NSM to develop joint   business plans that align with customer goals.· Manage and execute retailer-specific promotions, ensuring   on-time delivery and proper execution.4. Sales Support:· Provide sales teams with tools, materials, and insights to   support their efforts in driving volume and value sales.· Plan and execute trade promotions that drive incremental sales,   including discount schemes, volume incentives, and seasonal campaigns.· Develop promotional plans, trade incentives, and training   programs for retail customers and sales teams.· Monitor trade marketing budgets and provide ROI analysis on   campaigns and promotions. Track and evaluate promotion performance, adjusting   strategies as necessary to maximize sales and profitability.5. Market & Competitor Analysis:· Conduct regular market analysis to understand competitive   landscape, consumer trends, and trade activities.· Provide feedback to senior management on market trends and   recommend actions for improvement.· Track competitor pricing, promotional strategies, and customer engagement   to inform trade activities.