In this role, you will be responsible for bringing the brands to life across multiple channels:

Brand Experience & Activations

• Support and lead the execution of product launches, media events, showroom activations, and public engagements.

• Plan and execute showroom sales events designed to increase customer footfall.

• Collaborate with Senior Brand Managers on sponsorships and partnerships.

• Develop and refresh brand assets across sales and aftersales locations.

• Organize and manage brand-related internal and external events including showroom openings and refurbishments.

• Drive public activations and guerilla activities to elevate brand visibility.

• Manage event budgets and ensure strong PDCA reporting for continuous improvement.

In-store Experience & Brand Standards

• Analyze brand positioning and gather consumer insights.

• Partner with cross-functional teams to enhance the customer experience.

• Maintain and implement brand standards across all sales and service locations.

• Conduct regular audits and ensure alignment with customer experience and safety culture criteria.

Development & Growth

• Participate in leadership and professional development training.

• Support succession planning within the brand experience team by contributing to training, mentoring, and capability-building initiatives.