Role Summary and Impact

We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarily be responsible for crafting compelling Arabic content across multiple platforms, while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling, sharp messaging, and culturally relevant communication.

• Develop creative Arabic copy (primary focus) for social media, campaigns, websites, and digital ads

• Support in writing and adapting English copy when required

• Translate brand strategies into engaging, on-tone messaging in both Arabic and English

• Collaborate with designers, strategists, and account managers to deliver integrated campaigns

• Adapt copy across different formats (captions, text on visuals, scripts, headlines, etc.)

• Ensure consistency in tone of voice and brand identity across both languages

• Stay up to date with trends, cultural insights, and platform best practices

• Proofread and edit content to maintain high linguistic and creative standards

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Native or fluent Arabic speaker (must) with exceptional writing skills

• Strong command of English writing (good to very good level)

• Strong understanding of Arabic dialects (especially Egyptian dialect is a plus)

• 2 4 years of experience in copywriting (agency experience preferred)

• Ability to write in different tones: witty, emotional, informative, and sales-driven

• Familiarity with social media trends and digital content formats

• Strong attention to detail and ability to meet deadlines

• Comfortable working on bilingual content when needed

• Experience in scriptwriting for reels, ads, or video content

• Background in marketing, communications, or advertising

• Ability to contribute to creative concepts and campaign ideation