Implement and monitor customer contact plans to enhance engagement and retention.

Manage CRM campaigns and ensure accurate execution and tracking within the system.

Maintain updated, high-quality CRM data and perform regular data cleansing.

Handle customer complaints efficiently and ensure timely, professional resolution.

Execute marketing outreach events as per the approved plan.

Participate in events, collect customer data, and measure ROI for each event.

Propose and implement PR and media events to support brand visibility.

Ensure all marketing activations reflect the brand’s image and objectives.

Conduct monthly surveys on competitors’ marketing activities across various media channels (newspapers, radio, outdoor, digital).

Perform product and pricing analysis to support market positioning and strategy.

Gather and analyze market data to identify trends and opportunities.

Provide insights and recommendations to management based on research findings.

Create marketing campaigns on the CRM system and ensure proper implementation.

Coordinate with internal departments to align campaign objectives and deliverables.

Monitor campaign performance metrics and suggest improvement actions.

Prepare regular progress dashboards and campaign performance reports.

Prepare monthly marketing activity reports including outreach, campaigns, and competitor research.

Track ROI for marketing events and digital initiatives.

Support the marketing manager with analytical insights to guide future planning.

Ensure timely submission of all marketing reports and dashboards.