Job Type
Full-time
Work Type
On-Site
Location
Dubai, UAE
Experience
3 - 6 years
- Conduct in-depth keyword research, competitor analysis, and content gap identification to inform SEO strategies and content creation.
- Optimize website content, including on-page elements (title tags, meta descriptions, headings) and off-page activities (link building) to improve search engine rankings.
- Monitor and analyze website performance using analytics tools (Google Analytics, Search Console) to track key metrics, identify trends, and provide actionable insights.
- Develop and execute link building strategies to acquire high-quality backlinks and increase website authority.
- Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.
- Create and distribute engaging content, including blog posts, articles, and social media updates, to attract and retain the target audience.
- Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices to ensure strategies remain effective.
- Collaborate with the marketing team to develop and implement integrated marketing campaigns that align with overall business objectives.
- Manage and maintain the company's social media presence, creating content, engaging with followers, and analyzing performance.
- Conduct A/B testing on landing pages and other website elements to optimize conversion rates and improve user experience.