Job Summary:

Our client is looking for an Email & WhatsApp Marketing Specialist to help them turn first-time buyers into loyal customers. You ll plan and manage campaigns, build smart automations, and make sure every customer touchpoint feels personal and on-brand. Your work will play a key role in increasing repeat purchases, growing customer lifetime value, and keeping their community engaged.

Key Responsibilities:

• Plan, write, and schedule weekly campaigns across email and WhatsApp.
• Build and optimize automated flows such as: welcome series, abandoned cart recovery, post-
• purchase recommendations, re-engagement / win-back messages
• Create customer segments based on shopping behavior and purchase history.
• Track and report key metrics: open rate, click-through rate, conversion rate, and revenue per
• campaign.
• Work with the graphic designer and photographer to prepare visuals for campaigns.
• Coordinate with customer service to ensure messaging supports the overall experience.
• Regularly test subject lines, timing, layout, and content to improve results.
• Suggest ideas for loyalty and retention campaigns that reflect the brand s tone and customer
• needs.