• Responsible for all web/design layouts for the web site, email templates, product images, banners, landing pages, social media and other graphic elements that delight, engage and inform users.
• Manage projects from conception through to completion, keeping all stakeholders updated throughout the process
• Working closely with Editorial, Marketing and UX teams to translate data driven briefs into exciting and engaging creative that drives conversion.
• Translate business and marketing objectives into designs that are clear, compelling, visually exciting, and easy to understand.
• Implement design using brand-standard colors, images, type style, and layout to ensure a unified approach to providing an engaging brand experience for the customer.
• Continually maintain awareness of customer’s user behavior to maximize their experience and to generate sales
• Review all digital outputs before they go live and ensure consistency in all work
• Work within designated budgets, timelines, and branding guidelines.
• Maintain and develop scalable design strategies through the use of templates
• Contribute to the evolution of the brand image
• Mobile first approach to all visual campaigns
• Undertake research to keep on top of trends, innovative technologies and competitor activity to ensure the brand stays ahead of competitors