Drive the full marketing strategy and its execution of your Watsons MENA across the GCC, reporting to the General Manager

What you will do

Marketing Strategy

•    Define the marketing strategy and activation plan for Watsons across each region
•    Understand brand guidelines and objectives to drive in the GCC market
•    Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
•    Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
•    Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs
•    Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time 
•    Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
•    Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
•    Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives 
•    Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results
•    Manage all purchase orders for all our activities and update budget tracker accordingly

Digital
•    Define and drive our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies
•    Develop regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery 
•    In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
•    Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
•    Work closely with our e-commerce team to drive brand awareness and traffic to our websites
•    Ensure digital budget is outlined and well managed for each campaign
•    Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly    

PR and Events
•    Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
•    Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
•    Manage all brand events with agencies supporting them every step of the event development process and execution in a timely and organized manner
•    Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

Required skills to be successful

•    Digital & PR experience a must
•    Must be organized, thorough, with a great ability to multi-task
•    Be flexible, collaborative, and organized
•    Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
•    Demonstrate creativity and outside the box thinking
•    Have a great knowledge of the market and competitive landscape to influence
•    Be proactive, efficient and know how to multi-task
•    Be solution oriented 
•    Strong oral & communication skills in English – Arabic is a plus