Support the execution of retail marketing strategies across stores (campaigns, activations, launches) 

Lead day-to-day coordination with internal teams, agencies, and mall partners 

Assist in planning and delivering store openings and key brand moments 

Drive content and campaign rollouts across digital, PR, and in-store touchpoints 

Build and manage a brand ambassador / influencer program to enhance visibility and engagement 

Support new market expansion projects, including research, partnerships, and go-to-market planning 

Track performance metrics and optimize campaigns to improve footfall, sales, and brand awareness 

Ensure all brand communication aligns with Brand’s identity and positioning