Support the execution of retail marketing strategies across stores (campaigns, activations, launches) Lead day-to-day coordination with internal teams, agencies, and mall partners Assist in planning and delivering store openings and key brand moments Drive content and campaign rollouts across digital, PR, and in-store touchpoints Build and manage a brand ambassador / influencer program to enhance visibility and engagement Support new market expansion projects, including research, partnerships, and go-to-market planning Track performance metrics and optimize campaigns to improve footfall, sales, and brand awareness Ensure all brand communication aligns with Brand’s identity and positioning