Job Type
Full-time
Work Type
On-Site
Location
Abu Dhabi, UAE
Experience
5 - 10 years
- Develop and execute innovative marketing strategies specifically tailored for the jewellery market, leveraging market trends and consumer insights.
- Oversee product launches and promotional campaigns, ensuring alignment with brand identity and target audience preferences.
- Collaborate with designers and artisans to create compelling storytelling around new collections that resonate with both existing and potential customers.
- Analyze sales data and customer feedback to refine marketing tactics and optimize product offerings for maximum impact.
- Coordinate with retailers and distributors to ensure effective merchandising and promotional displays that reflect the brand’s luxury image.
- Organize and participate in trade shows, exhibitions, and in-store events to showcase the jewellery line and engage directly with customers.
- Maintain relationships with influencers, stylists, and media outlets to secure coverage and endorsements that enhance brand prestige.
- Develop and manage the marketing budget, ensuring efficient allocation of resources across various channels and initiatives.
- Continuously monitor industry trends and competitor activities to identify opportunities for differentiation and growth in the marketplace.