About the Role: We are seeking a data-driven Performance Marketing Specialist to join our dynamic team in Dubai. In this role, you will design, execute, and optimize paid media campaigns across search, social, and display channels to meet aggressive growth targets and maximize ROI. Responsibilities: Develop and implement end-to-end performance marketing strategies for Google Ads, Facebook Ads, and other paid channels Manage campaign setup, targeting, bidding, and budget allocation to achieve KPIs Perform ongoing A/B testing and audience segmentation to optimize ad performance Analyze campaign data, generate performance reports, and present actionable insights to stakeholders Collaborate with creative, content, and analytics teams to align messaging and maximize conversion rates Monitor competitor activity and industry trends to identify new growth opportunities Ensure accurate tracking and attribution by working with analytics and development teams Manage relationships with external vendors and media platforms Required Qualifications: 3–5 years of hands-on experience in performance marketing within an agency or in-house setting Proficiency in Google Ads, Facebook Ads Manager, and other programmatic platforms Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, GA4) Solid understanding of bidding strategies, attribution models, and conversion tracking Ability to interpret data and translate insights into actionable optimization plans Excellent communication skills and ability to collaborate across cross-functional teams Bachelor’s degree in Marketing, Business, or a related field Preferred Qualifications: Google Ads Certification or Facebook Blueprint Certification Experience with programmatic DSPs and retargeting platforms Basic SQL or data-querying skills to extract and analyze large datasets Familiarity with the GCC/MENA digital advertising landscape Knowledge of HTML/CSS for basic landing page edits Fluency in Arabic