Define customer target segments and ensure each product line meets customer needs and market expectations.

Manage the full product lifecycle—from launch to run out—ensuring competitiveness, relevance, and profitability.

Optimize the product portfolio through volume planning, grade mix, value propositions, and profit-per-unit improvements.

Conduct ongoing competitive analysis to shape product specifications, pricing, and commercial offers.

Build strong relationships with Honda OEM partners to influence product, pricing, and financial support decisions.

Collaborate with Sales Operations and Demand & Supply to ensure optimal stock ordering, ageing reduction, and grade mix alignment.

Own retail pricing, discount frameworks, and campaign guardrails to protect brand positioning and profitability.

Lead cross-functional launch readiness, ensuring timely product definition, pricing, stock planning, and commercial strategy execution.