Social Media Strategy & Execution

• Stay updated with platform algorithms (Instagram, TikTok, YouTube, LinkedIn, etc.) and adapt strategies accordingly.
• Analyze trends, audience behavior, and insights to create highly engaging content.
• Optimize video content for maximum reach, engagement, and conversions.
• Develop and maintain a content calendar, ensuring timely and strategic posting.

Creative Direction & Content Development

• Work closely with the graphic design team to conceptualize and direct visually appealing creatives.
• Provide clear briefs to designers for social media posts, carousels, and video elements.
• Ensure all content aligns with the brand’s identity and messaging.
• Oversee short-form video content, including scripting, editing guidance, and storytelling techniques.

Performance Analysis & Optimization

• Track and analyze key metrics to improve content performance.
• Conduct A/B testing for content variations and optimize based on insights.
• Adjust strategies based on data-driven results and social media trends.

Collaboration & Trendspotting

• Work closely with the marketing team to align social media efforts with campaigns.
• Stay ahead of viral trends, challenges, and new platform features to integrate into strategy.
• Engage with influencers, creators, and brand advocates to amplify content reach.