Social Media Strategy & ExecutionStay updated with platform algorithms (Instagram, TikTok, YouTube, LinkedIn, etc.) and adapt strategies accordingly.Analyze trends, audience behavior, and insights to create highly engaging content.Optimize video content for maximum reach, engagement, and conversions.Develop and maintain a content calendar, ensuring timely and strategic posting.Creative Direction & Content DevelopmentWork closely with the graphic design team to conceptualize and direct visually appealing creatives.Provide clear briefs to designers for social media posts, carousels, and video elements.Ensure all content aligns with the brand’s identity and messaging.Oversee short-form video content, including scripting, editing guidance, and storytelling techniques.Performance Analysis & OptimizationTrack and analyze key metrics to improve content performance.Conduct A/B testing for content variations and optimize based on insights.Adjust strategies based on data-driven results and social media trends.Collaboration & TrendspottingWork closely with the marketing team to align social media efforts with campaigns.Stay ahead of viral trends, challenges, and new platform features to integrate into strategy.Engage with influencers, creators, and brand advocates to amplify content reach.

Key Responsibilities:Real Estate Lead Generation & OutreachIdentify and attract high-quality leads interested in buying, selling, or investing in real estate.Generate leads through LinkedIn, social media, email campaigns, cold calling, and real estate portals (Property Finder, Bayut, Dubizzle, etc.).Conduct targeted outreach to high-net-worth individuals (HNWIs), investors, and end-users looking for off-plan and ready properties.Develop strategic partnerships with real estate agents, brokers, and property investors to expand lead sources.Lead Qualification & ConversionQualify leads based on budget, preferences, and investment potential before passing them to the sales team.Educate potential clients about real estate investment opportunities and market trends.Maintain a high conversion rate by implementing follow-up sequences, appointment scheduling, and relationship-building tactics.Ensure timely and personalized communication with leads via WhatsApp, phone calls, and emails.CRM & Data ManagementManage and track leads in CRM tools (HubSpot, Salesforce, Zoho, etc.) to ensure proper documentation and follow-ups.Monitor and analyze lead performance metrics to optimize lead generation strategies.Segment leads based on buying intent, investment goals, and location preferences.Market Research & Trend AnalysisStay updated on Dubai’s real estate market trends, new project launches, and policy changes affecting property investments.Conduct competitor analysis to refine lead generation strategies and gain an edge in the market.Collaboration & ReportingWork closely with the sales and marketing teams to align lead generation efforts with business objectives.Provide weekly and monthly reports on lead quality, conversion rates, and campaign performance.Suggest improvements for marketing campaigns based on lead data and customer feedback.