Sales & Distribution Sell food and beverage products directly to assigned retail customers (groceries, supermarkets, cafeterias, hotels, restaurants). Achieve daily, weekly, and monthly sales targets and distribution objectives. Introduce new products and promotions to customers and ensure proper product placement. Take orders, generate invoices, and collect payments (cash/credit) as per company policy. Route Management Follow assigned routes and schedules to maximize coverage and sales efficiency. Identify and develop new retail customers within the assigned territory. Ensure timely delivery of products to customers. Product Handling & Stock Management Customer Relationship Management Build and maintain strong relationships with customers. Address customer complaints and resolve issues promptly and professionally. Ensure customer satisfaction through reliable service and accurate order fulfillment.