Develop and implement marketing strategies aligned with business goals and market trends in the FM industry.Plan and execute B2B marketing campaigns, both online and offline, to attract new clients and retain existing ones.Conduct market research and competitor analysis to identify opportunities and threats.Coordinate with the sales team to align marketing efforts with sales goals.Manage social media platforms, website content, SEO/SEM, email campaigns, and paid advertising.Organize and participate in FM-related events, trade shows, and networking sessions.Prepare marketing materials such as brochures, presentations, case studies, and proposals.Analyze campaign performance using KPIs and metrics; prepare regular marketing reports.Maintain a consistent brand voice and image across all marketing channels.