Conduct technical presentations and demonstrations of welding machine capabilities, showcasing their advantages for specific applications.Analyze customer welding requirements, providing tailored solutions and recommending appropriate welding equipment and consumables.Develop and maintain strong relationships with key accounts, understanding their needs and proactively offering solutions.Provide technical support and training to customers on welding machine operation, maintenance, and best practices.Stay updated on industry trends, emerging welding technologies, and competitor offerings to provide informed recommendations.Collaborate with the sales team to identify and pursue new business opportunities and achieve sales targets.